Head of MSME Marketing - Bussan Auto Finance (Jakarta, Surabaya, Palembang, Makassar)

Join Bussan Auto Finance as our Head of MSME Marketing and lead the charge in expanding our market presence across key Indonesian cities: Jakarta, Surabaya, Palembang, and Makassar. In this strategic role, you will drive business growth by analyzing market trends, developing innovative marketing strategies, and building strong partnerships with MSMEs (Micro, Small, and Medium Enterprises). As part of our dynamic team, you will work closely with cross-functional departments to ensure seamless execution of marketing campaigns and achieve our sales targets. Bussan Auto Finance is a trusted name in the automotive financing industry, known for our commitment to excellence and customer satisfaction. We offer a competitive salary package, comprehensive benefits, and opportunities for professional growth.

As the Head of MSME Marketing at Bussan Auto Finance, you will be responsible for creating and implementing marketing strategies that cater to the unique needs of MSMEs. You will analyze market data, identify target audiences, and develop compelling marketing materials to attract and retain customers. Additionally, you will collaborate with our sales team to drive lead generation and conversion, ensuring that our marketing efforts align with our overall business objectives.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to increase market share and drive business growth.
• Analyze market trends and customer data to identify opportunities and optimize marketing efforts.
• Build and maintain strong relationships with MSMEs through strategic partnerships and collaborations.
• Create and manage marketing campaigns across various channels, including digital, print, and events.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Collaborate with cross-functional teams to ensure seamless execution of marketing plans.
• Stay updated with industry trends and best practices to continuously improve marketing strategies.
• Lead and mentor the marketing team to achieve departmental goals and objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, preferably in the automotive or financial services industry.
• Proven track record of successfully managing marketing campaigns and driving business growth.
• Strong analytical and strategic thinking skills with the ability to interpret market data.
• Excellent communication and interpersonal skills to build and maintain strong relationships with clients and stakeholders.
• Proficiency in using marketing tools and software, such as Google Analytics, HubSpot, and Social Media Management platforms.
• Certification in digital marketing or a related field is a plus.
• Fluency in both written and spoken Indonesian is required.

🛠️ Keahlian

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